Gina Rivera

Founder & President

Gina Rivera is a well-known icon in the world of beauty.  Rivera is a Professional Hair Stylists who’s family has been in the Salon Industry since 1929.  Rivera skyrocketed to success when the Salon Company she founded, Phenix Salons, became the fastest growing Salon Company in the US, reaching the #25 Spot on The Entrepreneur TOP 500 List in 2017 and surpassing 300 Locations Nationwide. Rivera, is also the founder of the high-end Professional Product Lines “by Gina” and Professional Colour Line “Colours by Gina.” She is also the creator of the highly popular professional business app entitled “Gina’s Platform.”

This lead to Rivera starring on the CBS Emmy Award-winning show UNDERCOVER BOSS. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a large fan base inside and outside of the beauty world both domestically and internationally.

Additionally, Rivera is a seasoned columnist who has been published over 300 times. She can be seen in well-known publications such as Fashion & Style, Modern Salon, the Huffington Post, Oprah, Today and many others. With over 500,000 Social Media followers, Her “Tips of the Week” have quickly become one of the most well-read posts on the web, providing advice on how to succeed in business and life to fans and enthusiasts.

Rivera, a resident of San Diego, California, is no stranger to the camera and stage. She has been on the TV Show EXTRA multiple times, HSN (Home Shopping Network) has filmed multiple commercials, videos and has been the subject of several photoshoots. She has also addressed large groups live on stage in both an artistic industry setting and a leadership business setting inclusive of scripted and impromptu formats. In 2017 she appeared as featured talent in the UK sensation JLS Band member, Aston Merrygold’s music video “Precious.”