By Gina’s tools use infrared technology to steam the hair rather than applying direct heat. According to Gina herself, “this method will serve to retain all of the hair’s natural moisture. The extra hydration also contributes to creating styles that will last longer, as well as have an improved appearance. The hair will be softer, smoother, shinier and, most importantly, very healthy. With infrared technology, the hair is basically being conditioned as it’s styled.”

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Gina quoted in, Phenix Salon Suites mentioned and Excel Styler featured in Yes, There Really is a Right
Way to Wash Your Hair

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Get your shine on.

Nothing makes a sad, dreary day than limp and dull hair. But if that’s just how our hair looks, are we stuck? Of course not! There are tons of shiny hair products and tools out there dedicated to keeping our hair looking great, and we don’t have to make a salon appointment to try them.

By Aly Walansky | Blogger

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Gina’s Fenty Beauty selection featured in These Are the 9 Beauty Products That Busy Boss Ladies Swear By.

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Included the infrared hairdryer for a story, “Editor Faves, Spring into Spring with Better Hair” The editor mentioned, “Tools of the Trade:  Protect that scalp from the drying winter air with NEW By Gina Excel Infared Blow Dryer: Engineered using exclusive infrared Smart technology. Introduces a new way to dry hair with steam heat coupled with Ionic technology. Excel Infrared Blow Dryer, efficiently dries each strand limiting heat exposure, produces negative ions to limit frizz and infuses each strand with moisture to recondition hair.”

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What I love about Gina Rivera’s story is that she comes from a family of salon professionals. Born into the industry, she loved seeing how providing a service can truly uplift someone else’s spirits.

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Excel Infrared Styling Brush featured in The Best Hair Straightening Brushes That Will Make You Break Up with Your Flat Iron.

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