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Tools of the trade by celebrity hairdresser and industry icon Gina Rivera

SHOP FOR PRODUCTS

Take better care of your hair

We are rough on our hair. We abuse every day. Pulling, heating, teasing, colouring wreaks havoc on our strands. After seeing the damage we inflict on our precious tresses, Gina developed a line of hair care and styling tools that restore, repair and protect.

NOURISH

MOISTURIZE

STRENGTHEN

As seen on CBS

Gina Rivera Is A Well-Known Icon In The World Of Beauty

MEET THE CREATOR

Secret to Healthy Hair

Introducing the Biogen Complex a proprietary blend of Biotin and Collagen strengthens and conditions each strand improving overall hair beauty. Consider it, a multi-vitamin for your hair.

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Professional Performance Tools. Salon Quality Results.

Reduced Styling Stress by 50%
Instantly Improve Manageability after single use
Eliminate split ends and prevent future breakage
Enhance shine and condition

Industry First Technology

Infrared technology is built into each styling tool to decrease drying/styling time, deliver professional in-salon results and rebalance moisture content in each strand to improve manageability while eliminating frizz.

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Testimonials

These infrared tools leave the hair with terrific shine. “It feels superior to the touch. These irons visibly smooth curly, frizzy and textured hair better than other irons.

LISAExcel Flat Iron User

I’ve used different straighteners for hundreds of clients, and they have never asked me before if they could buy one after the first styling!

MARKExcel Flat Iron User

I am so loving mine Gina! Using now for a few weeks.. so much shine, smoothes the hair so nicely, and seems to really cut drying time! And it’s soooo lightweight, also the blue/infared dryer lights make fun conversation, I Love it, Love it, Love it

TAMMYExcel Blow Dryer User

OMG…I have to tell you guys, I used the blow dryer today on my hair. I can never just spray/wet my hair and re-blow dry it on the second day to make it look decent. It always looks like junk when I do that and I end up washing it. Well, today I used the dryer for the first time and just expected the same thing. My hair looks amazing and soft without frizz and it dried my hair in a fraction of the time….I am so sold! I now must own the rest of the tools. Great job, you guys!

SAMExcel Blow Dryer User